What do our clients really want?

10th February 2012

You might think that this is a pretty straightforward question and therefore easy to address. If we want to know what our clients really want, then all we need to do is ask them – simples!

The thing is that “simple” is not always easy.

Often we meet people who think that they know what they want from us, however as our relationship develops and trust builds, their requirements often evolve into something quite different.

Initially a client might feel they should be seeking advice on achieving the best investment returns available. While it is only natural to feel this way how does one define “best”? We believe that it is impossible to do so unless and until both the client and Financial Planner have a clear understanding of the purpose of the investment.

So if we are completely candid, we have to admit that we don’t always know what our clients really want. On the other hand, we do believe that we have a pretty good idea of what our clients need:

  • Help in understanding their current position and what their existing investments, pension plans etc add up to in the context of their financial and lifestyle goals
  • A clear idea of the actions that they need to take, and the compromises they might need to make, in order to achieve those goals
  • Help in making smart financial decisions, avoiding the dumb ones and staying the course when things get rough
  • Peace of mind (we know it’s a cliche but that’s what good Financial Planning is all about)

If these needs resonate with you it is likely that you will gain some real benefit from the Fortitude Financial Planning process.

“You can’t always get what you want
But if you try sometimes you might find
You get what you need”
The Rolling Stones

This post was prepared by Chris Bowmer. If you like what you read, why not follow him on Twitter?